Email marketing for Shopify
Email marketing
that runs itself.
Unlimited contacts.
Connect your Shopify store. Automations go out at the right moment, campaigns at your plan’s speed, and every order is attributed to the email that drove it.
In development/Early access for VPDC clients
Contacts imported fromShopifyCSV files
∞
Contacts in every plan, no per-subscriber cost
2
Separate sending lanes: flows never wait for campaigns
EU
Data hosted in the European Union
01 / From event to email
An abandoned cart.
An email that goes out now.
Every action in your store is a signal. Floum picks it up, decides who should get what, and sends without making you wait.
The customer leaves the cart
The signal comes from Shopify.
The flow decides
Delays, conditions, exclusions.
The order comes back
And the revenue is attributed.
Cart abandoned
Emma W. · 2 items · £79
Email sent
“Forgot something?”
Email opened and clicked
Back to cart
Order completed
#1042 · £79
The flow stops on its own as soon as the customer buys: no pointless emails.
Standard automations are ready: welcome, abandoned cart and checkout, browse abandonment, post-purchase, win-back.
02 / More subscribers, same price
Grow your list.
Not your bill.
Pricing doesn’t depend on how many contacts you have, but on how fast you want your campaigns to go out.
For stores
- —A bigger list doesn’t cost you more.
- —Revenue flows always on, even during campaigns.
- —Clear reports: what every email earned.
For agencies
- —Many stores from one account.
- —Roles for your team and your clients.
- —Guided import from Shopify or from a file.
The Floum principle
“
Automations are the emails that sell the most. That’s why on Floum they never queue behind a newsletter.
VPDC Solutions, performance marketing and Shopify development agency
03 / Deliverability first
Your domain.
Your reputation.
Emails are sent from your store’s own address, authenticated and protected. So they land in the inbox, not in spam.
Authenticated sending domain
DKIM, SPF and DMARC set up with a guided flow and verified in real time.
One-click unsubscribe
As required by Gmail and Yahoo, with a preference page for people who want fewer emails.
Always-clean lists
Bounces and spam complaints are automatically excluded from future sends.
Data in the European Union
Consent synced with Shopify and recorded with source and date, GDPR compliant.
04 / Connected to Shopify
Your store’s data.
Already at work.
Floum connects to Shopify in one click and keeps everything in sync. No exports, no spreadsheets.
From Shopify
Synced automatically.
- Customers and consent
- Orders and purchased products
- Products and collections
- Visits, carts and checkouts
Floum
Where data becomes email.
In your emails
Turned into action.
- Segments that update themselves
- Flows that fire at the right time
- Campaigns with products from your catalogue
- Revenue by campaign, flow and single email
FAQ
Good questions.
Straight answers.
When will Floum be available?
Floum is in development. We’re starting with a small group of stores managed by VPDC Solutions and will open up gradually. Get in touch to be one of the first.
How much does it cost?
Pricing is tiered by campaign sending speed, with unlimited contacts and automations always included. Final prices will be announced before launch.
Can I bring my existing contacts?
Yes. Customers and consent come straight from Shopify; other contacts can be uploaded from a file (CSV). We clean out invalid addresses and ramp up volumes gradually to protect your domain’s reputation.
Do emails come from my domain?
Yes, from your store’s own address (for example news@mail.yourstore.co.uk), authenticated with DKIM and SPF. We guide you through the setup.
Where is the data stored?
In the European Union. Floum processes your customers’ data on your behalf, as a data processor, and never shares it.
Does it only work with Shopify?
For now, yes: Floum is built around Shopify’s data and events.
Ready when you are
Your most profitable channel
deserves to run itself.
We’re choosing the first stores to launch with. Tell us about yours and we’ll get back to you.